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Provisions Mercantile

Classic and Contemporary: Setting the Mood for a Modern-Day General Store

Provisions Mercantile came to us when they were just laying the groundwork for their flagship store in West Asheville, NC. They had a vision in mind of creating space for community while providing curated goods of heirloom quality. It was important that the brand established a foundation of quality, while still feeling open and inviting.

We provided a clean, timeless design by pulling in architectural features from the historic building they were renovating. The copper accents elevate the brand while remaining relatable and accessible. We represented the store as straight-forward and customer-focused by choosing simple and clear fonts.

Project Deliverables:

  • Brand identity
  • Media Kit
  • Branding Guide and Style Sheets
  • Business Cards
  • UI/UX website design
  • Print Collateral
  • Packaging

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