Urban Farm Girl Flowers

Elevating a Brand: Rustic Charm Meets Urban Flair

Urban Farm Girl had slowly grown over the years to become a reputable event florist in the Asheville area, and they were ready to market towards a clientele with more spending power. They specialize in weddings, where reputation can make or break a brand- so they wanted to remain recognizable to the many happy brides and grooms that recommend them.

We ensured continuity while elevating the brand with a clean, crisp redesign of the watering can icon from their already established logo. The design appealed to their high-end demographic with modern floral accents while remaining grounded to its rustic roots with a neutral burlap color scheme.

Project Deliverables:

• Brand Identity
• Branding Guidebook and Style Sheets
• Media Kit
• UI/UX website design
• Print Collateral
• Packaging